3.4 Search over style?
Equipped with understanding of the processes behind such a search engine as Google, do you still think the case of tabloids is as harsh as was suggested by Cooper? In the end, Google’s crawlers search the entire articles and make indexes which contain all the used words. Peter Norvig, the Director of Search Quality at Google, claims: “We have several hundred machines with just the word <the>” (2005).
In the end, the more often a certain word appears on a site, the more often it will be indexed. When a person uses such a word as a keyword, the mostly-indexed site will appear higher than the one where the keyword was used less.
On the other hand, PageRank might save the whole situation, search is not all about keywords. Together with Artificial Intelligence and smart engines of the future, the whole issue might disappear. Until now, I believe that the situation of tabloids which use nicknames is not as tragic as it might seem.
Another issue arising here is the actual rate of traffic publications receive due to keyword search. Isn’t it the case that readers usually visit the websites of their favoured and trusted newspapers, magazines or tabloids? Even if they use keyword search, tabloids are not as miserable as Coopers suggested, after all it is not the case that they use solely nicknames, plus PageRank provides additional options for such article to be found.
