In this article I will introduce you to the argument of Will Cooper who claims that tabloids might be worse-off than broadsheets when it comes to being easily found by search engines. He writes that the disadvantage is created due to using nicknames instead of legal names in such articles.
To argue that the case is not as harsh as Coopers suggests, I will first analyse the way tabloids refer to celebrities in their articles and later explain how Internet search works (based on the example of Google). While I admit that there is some truth to what he says, I argue that the situation is much less serious.