Did the XXI Century Even Happen?

This article deals with the issues a publication has to face when it decides to create a website. I argue that nowadays it is not enough to simply post online the same articles which were printed in the paper version.

Web 2.0 provides editors and journalists with tools which they can use to involve the readers in the whole process and to interact better with them. The options available are countless and don’t have to be very expensive. One interesting example comes from the Guardian which enabled its staff members to create own weblogs in order to improve the relations between them and the readers.

Other examples discussed in the article include creating well-functioning archives, using share tools, enabling downloads and collaborating with others to increase coverage. For the dessert I left a very interesting suggestion made by Adrian Holovaty: using smart XML tags in order to simplify the experience of reading the online news. It’s all about functionality but also about the experience of reading: both need to be maximized in order to improve our satisfaction from accessing the publications.

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Macca vs. Paul McCartney

In this article I will introduce you to the argument of Will Cooper who claims that tabloids might be worse-off than broadsheets when it comes to being easily found by search engines. He writes that the disadvantage is created due to using nicknames instead of legal names in such articles.

To argue that the case is not as harsh as Coopers suggests, I will first analyse the way tabloids refer to celebrities in their articles and later explain how Internet search works (based on the example of Google). While I admit that there is some truth to what he says, I argue that the situation is much less serious.

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